Proven executive who has driven digital transformations and accelerated technology product launches for Fortune 500, mid-caps, and startups

  • Senior-level Fortune-500 corporate experience with P&L responsibility
  • Deep knowledge of modern software ecosystems
  • Balanced combination of business acumen and technical depth
  • Hands-on experience designing, developing, deploying, and scaling digital solutions
  • Top academic credentials: MIT Sloan MBA, Uniandes Masters CS, Electrical Engineer

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Accenture  — Senior Principal, Digital

Leading digital transformation projects for Accenture clients, including a global cruise company, a major US airline, a large restaurant chain, and an insurance client. Responsible for client-facing relationship, engagement financials, technical direction, and engagement personnel. Consistent record of delivering on time, within planned profitability, and obtaining excellent client ratings. Projects ranged between US$250k-$7M, with teams up to 30 combined onshore and offshore, covering strategy, creation of centers of excellence, technical architecture, and application delivery. Bootstrapped Accenture’s Digital Agriculture offering that generated a US$50M+ commercial pipeline. Named co-inventor of the solution. Hands-on involvement on Proof of Concept used to obtain funding for the program, and responsibility for the technical architecture design and team ramp-up for the first commercial iteration of the solution.

Multiple entrepreneurial assignments
Multiple entrepreneurial assignments  — Roles as CTO/Co-founder, VP of Business Development

Provided technical leadership, and drove operational execution to create technical platforms for few startups in the fin-tech, telecommunications, and social networking spaces. Implemented Proof of Concepts to allowing companies to secure funding (for one, $2M from investors like Peter Thiel). Attracted top technical talent to build product. As visible face of the technical organizations, worked with with senior executive teams to articulate the strategic plan. For one of these companies, achieved membership at their leading industry association (TEMIA), and acted as spokesperson in trade shows (ITEXPO). Appeared in publications like Harvard Business Review and Acquisitions International.

Baxter  — Director of Strategy and Business Development, LATAM

Drove the regional strategic process, improving regional revenue (from $990M, 7.8% in ’09 to $1.5b, 11.8% in ’10, $1.7b, 12.1% in ’11) and inorganic growth. Consolidated the regional strategy and BD governance process (adopted, adapted and improved best practices). Led the 2009 and 2010 Strategy Summits for regional strategy definition.

General Motors
General Motors  — Business Development Manager for Asia-Pacific, Global Portfolio Planning Manager, Finance Manager for a vehicle program in Brazil, Global R&D Business Development Manager, other roles

Growing progression of responsibility across business units and countries. In last role, based in Shanghai, was responsible for the generation and tracking of revenue growth initiatives for the Asia-Pacific region, including Joint Ventures (JV), alliances, and development of new in-house businesses, with a target of US$7b incremental revenue. Bootstrapped portfolio of growth initiatives for the region (22 new projects with ~US$3b realized revenue). Leveraged resources (teams, processes, etc.) across the organization to push projects to completion.

Netsoft Colombia
Netsoft Colombia  — Cofounder, lead architect

Designed remediation and compliance plans for a major financial corporation, managing a 30+ people team. Developed Analytics and Decision Support Systems for Colombian National Road Agency to manage the US$200 million yearly budget for national road infrastructure maintenance.

Apple Computer (Colombia)
Apple Computer (Colombia)  — Product Manager

Responsible for product introduction, technical demos, and dealer training/support on new products.

In 30 seconds…

  • I'm extremely passionate about new product, service, or experience development, from day-0 concept to launch and ramp-up.
  • I have technical depth to roll up my sleeves and bootstrap early product iterations, and I also have the business skills to secure funding, recruit top talent and lead a team to scale to production.
  • Along my career I have led successful cross-cultural, cross-functional project teams in both technical and business areas spanning several industries: Automotive, Healthcare, Telecom, Startups and Consulting.
  • I'm fully fluent in English, Spanish, and Portuguese. I have lived and worked in Asia, Europe, and the Americas.
  • I'm a proud parent of three, and lead a healthy lifestyle around balanced exercise, nutrition, and mindfulness.

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